Authentic Beauty Concept | Deep Cleansing Shampoo 300ml

Authentic Beauty Concept Deep Cleansing Shampoo delivers professional-grade cleansing without compromise. Formulated with C14-16 Olefin Sulfonate, a sulphate-free surfactant, this shampoo effectively removes environmental pollutants, product residue, and excess oil whilst maintaining hair integrity. Free from sulphates, parabens, and silicones, it combines powerful emulsifying properties with a gentle approach. The formula creates a rich lather that thoroughly cleanses, leaving hair refreshed and revitalised with a subtle floral fragrance. Ideal for those seeking effective cleansing that respects both hair health and ingredient transparency.